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Snickers Workwear AB

About Snickers Workwear

Snickers Workwear is driving the development of advanced, highly functional work wear for craftsmen, service and transport. Call it a passion. Snickers Workwear is part of the Hultafors Group - a range of premium brands committed to keeping craftsmen at the forefront. In every way, a partner to rely on.

The company was founded in Sweden in 1975 and since then has grown strongly. Today, Snickers Workwear is one of Europe’s leading brands in work wear, and is represented in 20 countries.

We have great potential for continued expansion and growth. We will continue our expansion into new markets, and welcome new business and entrepreneurs from Eastern and Southern Europe to contact us for discussions on opportunities of co-operation.

Our Story

It all begins with a true story. Frustration and anger leads to an innovation, which in turn, creates a company. This is what makes Snickers Workwear so special, a true story from real life:
From 1959 to 1972 the founder of Snickers Workwear, Matti Viio, worked as an electrician - first building high tension lines and then installing domestic and industrial wiring. Technologically, a great deal happened in those years. Materials and tools evolved, as did the working methods.
But one thing didn’t change: work wear. They were still just the same as in the mid-nineteenth century. They may have been fine in those days, but more than a hundred years" had changed people’s demands. Work wear failed to fill modern requirements concerning function, comfort and design. Manufacturers showed no interest in the "worker’s" real needs.

Several times Matti Viio suggested modifications. But no one listened. In the end, he lost his temper and got angry as hell: “One day, I went home from work and designed my own garments to work in! That was my protest against the established work wear industry. I wanted to show that we workers have pride and know-how, and that our need of respect is the same as that of all other groups in society.”

The spirit of Snickers Workwear is still the same as it was when the company started. Snickers Workwear has always solved functional problems for professional needs. A combination of professional know-how and professional pride and self-esteem.

Snickers Workwear is driving the development of advanced, highly functional work wear for craftsmen, service and transport. Call it a passion. Snickers Workwear is part of the Hultafors Group - a range of premium brands committed to keeping craftsmen at the forefront. In every way, a partner to rely on.

Our Core Values

To rely on

In every way, internally and externally, we are a partner to be relied on. We perform at the right time and according to expectations.

People

At the end of the day, business and organisations are about people. It is the people who make the difference between average and success. We believe in our people and respect the individual. We support them in their development and in becoming a part of the success of the company.

Heritage

Entrepreneurship is how it all started and it is the mindset we bring with us. We work as a team, without prestige and strive towards common goals. Dedication and pro-activeness are key in everything we do.

Integrity & Citizenship

There are no shortcuts when it comes to business ethics and we conduct our business with uncompromising integrity. Our business is a part of the society we work within. We take our social responsibility seriously, including promoting a sustainable environment.

Our Vision

To be the most desired partner for distributors and the number one choice for craftsmen throughout Europe.

Our Mission

To be the most dynamic and reliable partner, offering premium brands with innovative state-of-the-art products designed to keep craftsmen at the forefront.

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	You are here » Home Page » Industry Sectors » Snickers Workwear AB Snickers Workwear AB Send a message Visit website View movie Movies (1) Company Details Catalogues (0) Services (2) Products (6) Press Releases (1) Presentations (1) Testimonials (0) Contact Us Regional Offices and local partners (1) About Snickers Workwear Snickers Workwear is driving the development of advanced, highly functional work wear for craftsmen, service and transport. Call it a passion. Snickers Workwear is part of the Hultafors Group - a range of premium brands committed to keeping craftsmen at the forefront. In every way, a partner to rely on. The company was founded in Sweden in 1975 and since then has grown strongly. Today, Snickers Workwear is one of Europe’s leading brands in work wear, and is represented in 20 countries. We have great potential for continued expansion and growth. We will continue our expansion into new markets, and welcome new business and entrepreneurs from Eastern and Southern Europe to contact us for discussions on opportunities of co-operation. Our Story It all begins with a true story. Frustration and anger leads to an innovation, which in turn, creates a company. This is what makes Snickers Workwear so special, a true story from real life: From 1959 to 1972 the founder of Snickers Workwear, Matti Viio, worked as an electrician - first building high tension lines and then installing domestic and industrial wiring. Technologically, a great deal happened in those years. Materials and tools evolved, as did the working methods. But one thing didn’t change: work wear. They were still just the same as in the mid-nineteenth century. They may have been fine in those days, but more than a hundred years" had changed people’s demands. Work wear failed to fill modern requirements concerning function, comfort and design. Manufacturers showed no interest in the "worker’s" real needs. Several times Matti Viio suggested modifications. But no one listened. In the end, he lost his temper and got angry as hell: “One day, I went home from work and designed my own garments to work in! That was my protest against the established work wear industry. I wanted to show that we workers have pride and know-how, and that our need of respect is the same as that of all other groups in society.” The spirit of Snickers Workwear is still the same as it was when the company started. Snickers Workwear has always solved functional problems for professional needs. A combination of professional know-how and professional pride and self-esteem. Snickers Workwear is driving the development of advanced, highly functional work wear for craftsmen, service and transport. Call it a passion. Snickers Workwear is part of the Hultafors Group - a range of premium brands committed to keeping craftsmen at the forefront. In every way, a partner to rely on. Our Core Values To rely on In every way, internally and externally, we are a partner to be relied on. We perform at the right time and according to expectations. People At the end of the day, business and organisations are about people. It is the people who make the difference between average and success. We believe in our people and respect the individual. We support them in their development and in becoming a part of the success of the company. Heritage Entrepreneurship is how it all started and it is the mindset we bring with us. We work as a team, without prestige and strive towards common goals. Dedication and pro-activeness are key in everything we do. Integrity & Citizenship There are no shortcuts when it comes to business ethics and we conduct our business with uncompromising integrity. Our business is a part of the society we work within. We take our social responsibility seriously, including promoting a sustainable environment. Our Vision To be the most desired partner for distributors and the number one choice for craftsmen throughout Europe. Our Mission To be the most dynamic and reliable partner, offering premium brands with innovative state-of-the-art products designed to keep craftsmen at the forefront.
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