Villeroy & Boch Gustavsberg AB
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Gustavsbergs Nautic WC wins the iF Packaging AwardLast autumn, Gustavsberg launched their new bathroom series Nautic. Now, Gustavsberg is rewarded with the iF Packaging Award for the innovative and distinctive packaging solution for toilets that was developed with Nautic. Last autumn, Gustavsberg launched their new bathroom series
Nautic. Now, Gustavsberg is rewarded with the iF Packaging Award for the
innovative and distinctive packaging solution for toilets that was
developed with Nautic. An environmental friendly solution, more easy to
sort and recycle, visible in the stores, and easy to carry – something
that is appreciated by the professionals.
The prestigious international prize, iF product design award has been
distributed since 1953. In 2008, a new award, iF Packaging Award, was
introduced as packaging design has grown in importance, mainly due to
increased economic and environmental awareness. This year the
international jury judged 203 contributions from 144 participating
organizations in 24 countries, and appointed winners in six categories.
Gustavsberg’s WC from the Nautic-series is rewarded in the category
"Sales packaging". Decisive criteria were the choice of materials, level
of innovation, functionality and brand profiling. Motivation: Demands of professionals and from the EU Today, around three
million tonnes of construction and demolition waste is being thrown in
Sweden. By 2020, at least 70% of the building and demolition waste
should be recycled or reused. Today the figure is 50%.
– For us, it is important to be able to contribute to a more
environmentally sound building industry, says Stefan Ljung, product
manager at Gustavsberg. That we succeeded in combining ergonomics and
environmental awareness, and at the same time exploiting the marketing
potential in the packaging makes us, of course, very proud. We share
this price with everyone involved; Myra Industriell Design, creator of
Nautic and the packaging and Smurfit Kappa Group that produced the
packaging. For more information and images, please contact: Charlotte Axelsson, PR & Communications Manager Gustavsberg Phone: +46 8-570 393 54. Mobile: +46 70 14 65 416. |